The "Anti-Racism Visual Language Team" of the German non-governmental aid organisation Welthungerhilfe (WHH) requested Fairpicture to take a critical look at its imagery. We reviewed the following materials and discussed our findings in a short workshop with representatives of the WHH:
Recognizing the broader interest in the topic beyond the Anti-Racism Working Group, the client invited other colleagues involved in the selection of photos and videos for Welthungerhilfe's communication. Fairpicture’s external assessment serves as an initial evaluation, with further workshops involving internal and external participants planned for the future.
Client
Welthungerhilfe (WHH)
Visual Creator
Fairpicture Consulting Team
Theme
Quick Review Communication Material
Location
Germany
Date
May 2023
Welthungerhilfe is a prominent NGO based in Germany that operates globally to combat hunger and poverty. Images and videos play a significant role for WHH and the organisation has a long history of utilising visual media. Aspiring change and challenging established structures and ideas, can be particularly challenging when they have been in place for an extended period of time.
That's where Fairpicture comes in, aiming to ask constructive questions while exploring possibilities for action and engaging in critical reflection together. Fairpicture understands the importance of supporting WHH in its journey towards more inclusive and impactful visual communication. WHH strives to navigate the complexities and facilitate meaningful change within the organisation's established frameworks.
During the 1.5-hour workshop, Fairpicture provided valuable insights into fair images and representation. The analysis of the submitted materials was thoroughly discussed among approximately 20 participants from WHH.
The workshop was conducted digitally and recorded, which allows it to be shared further within the organisation. According to participants’ feedback, the workshop generated significant learnings for WHH representatives, and they engaged in exploring ways to achieve fairer representation. The workshop has shed light on the need for ongoing engagement and critical reflection on their imagery.
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